Creating a Brand Name That Sticks [Podcast]

Creating a Brand Name That Sticks

Creating a Brand Name That Sticks

By John Jantsch

Marketing Podcast with Jeremy Miller
Podcast Transcript

On today’s episode of the Duct Tape Marketing Podcast, I sit down with serial entrepreneur, writer, and branding expert Jeremy Miller. He is the founder of Sticky Branding and the author of several books, including the forthcoming Brand New Name.

Miller first became interested in branding when he took on the task of rebranding his family’s struggling business. After launching a successful rebrand there, he sold that business and started Sticky Branding, where he now helps other business owners create names for companies, products, or services that resonate with customers and generate long-lasting success.

Questions I ask Jeremy Miller:

  • What does a brand name need to do to be successful?
  • What do you have to invest to turn an empty vessel name (like Hulu or Verizon) into a household name?
  • Does everything need a brand name?

What you’ll learn if you give a listen:

  • How to go about inventing an empty vessel business name.
  • Why you need a process for naming your company, product, or service.
  • How to address the need to change the name of your brand.

Key takeaways from the episode and more about Jeremy Miller

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Intercom. Intercom is the only business messenger that starts with real-time chat, then keeps growing your business with conversational bots and guided product tours.

Intercom’s mission is to help you provide simple, quick, and friendly service for your customers. When you can give your customers the one thing they’re looking for, you’ll generate amazing results for your business.

Want to learn more and take advantage of a 14-day free trial? Just go to intercom.com/podcast.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Podcast
Finding Success and Whole-Life Wealth
Marketing Podcast with Rock Thomas On this episode of the Duct Tape Marketing Podcast, I visit with motivational speaker, best-selling author, and podcaster Rock Thomas. After achieving great financial success himself, Thomas began to think about what true success really meant. He saw many others who had reached their financial dreams, but floundered in their […]
Podcast
Becoming Your Best Virtual You
Marketing Podcast with John Jantsch on Becoming Your Best Virtual You Virtual and work from home is getting a lot of hype right now, for obvious reasons. I’ve been a big fan of virtual work for many years, and there are some tools I’ve come to love and rely on over the years. I’m going […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system