Creating a Brand Name That Sticks [Podcast]

Creating a Brand Name That Sticks

Creating a Brand Name That Sticks

By John Jantsch

Marketing Podcast with Jeremy Miller
Podcast Transcript

On today’s episode of the Duct Tape Marketing Podcast, I sit down with serial entrepreneur, writer, and branding expert Jeremy Miller. He is the founder of Sticky Branding and the author of several books, including the forthcoming Brand New Name.

Miller first became interested in branding when he took on the task of rebranding his family’s struggling business. After launching a successful rebrand there, he sold that business and started Sticky Branding, where he now helps other business owners create names for companies, products, or services that resonate with customers and generate long-lasting success.

Questions I ask Jeremy Miller:

  • What does a brand name need to do to be successful?
  • What do you have to invest to turn an empty vessel name (like Hulu or Verizon) into a household name?
  • Does everything need a brand name?

What you’ll learn if you give a listen:

  • How to go about inventing an empty vessel business name.
  • Why you need a process for naming your company, product, or service.
  • How to address the need to change the name of your brand.

Key takeaways from the episode and more about Jeremy Miller

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Intercom. Intercom is the only business messenger that starts with real-time chat, then keeps growing your business with conversational bots and guided product tours.

Intercom’s mission is to help you provide simple, quick, and friendly service for your customers. When you can give your customers the one thing they’re looking for, you’ll generate amazing results for your business.

Want to learn more and take advantage of a 14-day free trial? Just go to intercom.com/podcast.

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way


Podcast
Building a Business Your Team and Customers Love
Marketing Podcast with Seve Farber Podcast Transcript On this episode of the Duct Tape Marketing Podcast, I chat with author, speaker, and leadership coach Steve Farber. He is the founder and CEO of The Extreme Leadership Institute, where he helps leaders in the business, non-profit, and educational worlds grow and learn to inspire. He’s written […]
Podcast
The Self-Reliant Entrepreneur Reading: October 10
Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – October 10 It’s time for another episode of The Self-Reliant Entrepreneur. Once a week, I’m sharing a reading from my new book, due out in October 2019. The book is structured around 366 daily meditations for entrepreneurs. They begin with a quote from some of […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

x

Pre-order your copy of
The Self-Reliant Entrepreneur