Staying top of mind

Staying top of mind

Staying top of mind

By John Jantsch

Handwritten notesIt’s a pretty accepted fact that finding ways to do more business or get more referrals from your existing customers is a smart way to build a business. But as the din of noisy demands captures your attention it’s easy to forget all about those existing customers until they pick-up the phone and reorder.

I advocate creating a calendar of contacts and finding a way to make certain that your customers, referral sources and hottest prospects never go more than about 30 days without some form of contact. These contacts don’t, in fact shouldn’t, always have to be overt sales attempts. I adopted a practice long ago of picking up the phone on Friday afternoons and reaching out to people I felt I hadn’t talk with in a while just to see how they were. It never failed, however, to turn up some opportunities.

I received a handwritten note today from a supplier I have worked with for some time and it contained a very nice marketing nugget. (I’ve posted about handwritten notes before – do them and you will automatically stand out because nobody writes them anymore.) The note I received today was a note of introduction from a new employee at this organization. The note was simply her way of telling me she had joined the organization and little about her background – she isn’t my account rep and she wasn’t selling anything.

What a brilliant little tactic. I received a contact, I was impressed by the handwritten note, and she was allowed to go through and familiarize herself with this organization’s entire customer database – this works on a bunch of levels.

5 Ways to Save Time on Content Creation
Content creation, when done correctly, takes time. But you’re a busy entrepreneur with a lot on your plate. Surely, there is a way to get more efficient about the content creation process. The good news is: there is! There are ways to streamline the process and save time, while still creating meaningful content that will […]
How to Stand Out From Content Clutter
The internet is filled with a staggering amount of content. A Google search can turn up tens of millions of results for a single query in seconds. So you’re an expert in your field, and you’re diligently creating content each week. But what is going to give you the edge up on all of the […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Looking to get your business higher search rankings, more exposure, and more leads?  This Local SEO Playbook will help

Focus on these five elements and you can expect great results from local search.