The Role of Luck in a Startup

The Role of Luck in a Startup

The Role of Luck in a Startup

By John Jantsch

Marketing podcast with Mikkel Svane

When you look at a seemingly successful company – say one that went from meager to startup to household name to public phenomenon – it’s easy to gloss over what it took to get from the garage to the board room.

ZenDeskMy guest for this week’s episode of the Duct Tape Marketing Podcast is Mikkel Svane, founder and CEO of Zendesk.

From humble beginnings: “Zendesk was started in a Copenhagen loft by three friends who used an old kitchen door as a desk. They wanted to bring a bit of zen to the chaotic world of customer support. And they wanted to do it with software that was nice to look at and easy to use.”

Today Zendesk is a publicly traded company located in San Francisco with customers worldwide and a market cap around $1.65 billion.

Svane chronicles the ZenDesk story in his new book Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business.

Perhaps most notable in the story is the role Svane assigns to luck. Many great companies are often in the right place at the right time, but of course it’s what they do with that timing that makes the difference.

Zendesk was started at a time when the voice of the customer movement was still a bit of a whisper. With the mainstream adoption of social media, customer service became a public affair and companies large and small had to get very serious about providing higher levels of service in the instantaneous and often public manner in which the customer now demands.

Zendesk met the market demand with a product that brought together both customer and market with the fusion of design and functionality that was perfect pitch.

It’s both interesting and inspiring to hear founders talk in such humble terms about how they took side gigs to pay the bills when far too often what we see today is simply the fruit of luck and hustle coming together.

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way


Podcast
How to Discover and Nurture Your Creativity
Marketing Podcast with Chase Jarvis Podcast Transcript On this episode of the Duct Tape Marketing Podcast, I chat with photographer, director, artist and entrepreneur Chase Jarvis. He has won numerous awards for his creative work, and he is the founder of CreativeLive, an online learning community featuring classes taught by Grammy winners, best-selling authors, and […]
Podcast
The Self-Reliant Entrepreneur Reading: September 18
Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 18 It’s time for another episode featuring a reading from my upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. If you’ve been following along, you know that the book is structured as 366 daily meditations for entrepreneurs, with readings from famous Transcendentalist […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

x

Pre-order your copy of
The Self-Reliant Entrepreneur