Sometimes You've Got to Burn the Boats

Sometimes You've Got to Burn the Boats

Sometimes You've Got to Burn the Boats

By John Jantsch

You know you should turn your service into an ebook product, create a new workshop, start a podcast, yada, yada, yada. Sometimes knowing and doing have a hard time intersecting. I learned years ago one of the best ways to get something done is to give myself no choice.

There is a fable that tells about a captain coming ashore to conquer a new land and finding his forces outnumbered 10-1. Seeing this a sergeant asked what they should do, to which the captain replied, “burn the boats.”

  • If you want to create a new product – buy an ad for it in a magazine that publishes in 3 months
  • If you want to get into public speaking – offer to speak for free everywhere you can
  • If you want to hold a teleseminar training course – start promoting the dates now
  • If you need to ramp up sales – place an ad for a salesperson today
  • If you want to start you own business – start getting clients now
  • If you want to get in shape – enter a 10K coming up (that was a bonus one!)

Years ago I received a call from someone wanting to buy a product I hadn’t actually created, but I had always intended to. So, I sold her one – and then I had to create it! Funny how your priorities can change when you have no choice. Don’t be afraid to succeed.


Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It)
Your website is the heart of your online marketing efforts. So it stands to reason that it should be built with marketing, rather than aesthetics, in mind. Yes, there is something to be said for having an appealing website, and you should certainly aim to design one that has both form and function. But the […]
Google Ads Changes Affecting Small Businesses
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x