Marketing podcast with Mitch Joel (Click to listen, right click and Save As to download – subscribe now via iTunes
In this week’s episode of the Duct Tape Marketing podcast I visited with Mitch Joel, President of Twist Image and Author of Six Pixels of Separation
Given the subtitle of the book – Everyone Is Connected. Connect Your Business to Everyone – you can guess we talked a bit about how social media can impact a company’s growth.
Like me, Mitch is a long time podcaster so it was great to finally swap stories. I also got to return the interview favor when we met recently at the Word of Mouth Marketing Summit in Chicago.
In this podcast:
- Inspiration behind Six Pixels of Separation
- Social networking: are we too connected?
- Measuring Social media buzz vs. measuring ROI
- Using social media to enhance marketing
GoToWebinar is the presenting sponsor of the Duct Tape Marketing podcast.
