Selling on LinkedIn: What Goes Wrong?

Selling on LinkedIn: What Goes Wrong?

Selling on LinkedIn: What Goes Wrong?

By John Jantsch

Marketing Podcast with Mike Montague

Mike Montague

Mike Montague

Despite the awesome power of LinkedIn for B2B lead mining I see very few people using it well.

Because so many people simply spam folks a lot of people have actually started to ignore LinkedIn as a lead generation source.

Like everything worth doing, it takes work to do it well.

If you put in the work to research and connect in meaningful ways LinkedIn can be the most potent marketing network out there.

Think about it – people turn to Facebook to be entertained. They turn to Twitter for quick hits and links. They turn to LinkedIn to find a job, make a connection or do business with a supplier.

The problem is that most people just d0n’t want to put in the work it takes to develop a relationship based on value. I’m not suggesting it’s easy – I’m simply saying if you do it right, it’s worth it.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Mike Montague, public speaker, author and certified trainer at Sandler Training. He is also a contributor to the LinkedIn and Sandler book: LinkedIn – The Sandler Way. We talk about social selling, particularly on LinkedIn.

Questions I ask Mike:

  • How do you create a hot sales list on LinkedIn?
  • Where do you find more people to connect with on LinkedIn?
  • How do you nurture a relationship to the point to where you can ask for a meeting?

What you’ll learn if you give a listen:

  • Why you don’t need a bunch of followers on LinkedIn.
  • How LinkedIn has changed over the years.
  • How and how not to use groups.

This episode of the Duct Tape Marketing podcast is brought to you by Sidekick by Hubspot. Duct Tape Marketing Podcast listeners can get a free month by visiting http://getsidekick.com/ducttape

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Podcast
Does Business Investment Follow Data or Gut Feel?
Apple Podcasts | Android | RSSMarketing Podcast with Reeves Wiedeman In this episode of the Duct Tape Marketing Podcast, I interview Reeves Wiedeman, contributing editor at New York magazine, who has written for the New Yorker,  the New York Times Magazine, Rolling Stone, Harper’s, and other publications.  Reeves Wiedeman has a new book out […]
Podcast
Repurposed Content Can Increase Your Traffic 300%
Apple Podcasts | Android | RSSMarketing Podcast with Shaina Weisinger In this episode of the Duct Tape Marketing Podcast, I interview Shaina Weisinger, CEO of Repurpose House. Shaina Weisinger is an expert in social media marketing, specifically optimizing content through repurposing. Repurpose House takes all of the content your business produces and adds the social media […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system