Reality Check with Guy Kawasaki

Reality Check with Guy Kawasaki

Reality Check with Guy Kawasaki

By John Jantsch

Reality CheckGuy Kawasaki stopped by the Duct Tape Marketing Podcast to discuss his newest book Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition.

Reality Check is a compilation of some of Guy’s greatest hits, posts and articles, but it is not simply a rehashing. This format brings his down to earth style into much greater overall context. When you read one of Guy’s blog posts you get his thoughts at that moment, but a collection of his posts framed in a category, makes for a much more strategic read.

The thing I love the most about his book is that you can plop it open to any page and just start reading. You don’t have to read it cover to cover, every single page seems to hold a nugget of great, or at least amusing, advice.

Some of Guy’s gems include the 10,20,30 rule of presentations – no more than 10 slides, delivered in 20 minutes, no type smaller than 30 point. Or, sales fixing everything – get selling and worry about creating the sock puppets when you have cash flow. Go check it out!

AT&TThis episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.


Creating a World Wide Rave
I had a chance to visit with David Meerman Scott, author of The New Rules of Marketing and PR, on a recent episode of the Duct Tape Marketing podcast. The topic of our chat was his follow-up book, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your […]
Join Me Live with Seth Godin
The future belongs to those who lead. We have always had tribes – churches, schools, community groups, but they’ve been organized around place. Today we have tribes organized around ideas and the technology to tie those ideas together like never before – but who leads a community like that? How do you lead a community […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x