One of the most cost effective ways you can promote your business
is through the use of a powerful business card. Look, most people
have them anyway so this will cost you nothing to implement. Of
course you can also get 250 high quality cards free!
Most people simply underutilize their business card. The
typical business card states a name, company name, address
phone, fax and perhaps e-mail.
A Duct Tape Marketing Card states all of the above but also
states at least one very powerful reason to do business with
you and perhaps even an offer that helps the person who
receives the card become interested right away.
The powerful reason is something that marketers call a USP
or Unique Selling Proposition. It is simply a short statement
of the biggest benefit of doing business with your firm. Like
for Federal Express – On time every time or it’s free. (Now this
statement should appear on everything you do but the business
card is a start)
A couple of examples:
Teague Electric – Wired Right On Time
Capitol Painting – We Can Do That
The second thing that a Duct Tape Business Card will have is
an offer. Offer a free subscription to your newsletter or a
free seminar or trial subscription to a service. Use that
business card to move your suspect to become a prospect.
Kansas City Business Journal offers four free weeks. The
offer is printed on the back of every employee’s card
Lastly, when someone asks for a card or you find yourself
in a situation where you are exchanging cards, always give
away three at a time. (You can make more!) When you do this
just mention that if they know anyone else who might need what
you do they can pass the card along. I can’t tell you how
often this little tactic has resulted in a referral for me.