How to Prepare for a Brand Crisis [Podcast]

How to Prepare for a Brand Crisis

How to Prepare for a Brand Crisis

By John Jantsch

How Preparing for the Worst Can Help You Discover New Opportunities

Marketing Podcast with Melissa Agnes
Podcast Transcript

Melissa AgnesOur guest on today’s podcast is Melissa Agnes, an expert on crisis management and brand reputation and protection. As an advisor, she has worked with companies and organizations across industries like healthcare, finance, technology, and the non-profit world including NATO, Merck, Hilton, the YMCA, and the City of Los Angeles.

She is also a speaker, podcast host, and author of the book Crisis Ready: Building an Invincible Brand in an Uncertain World.

Today on the podcast, Agnes and I discuss how to identify and prepare for brand crises, and how the process of crisis preparation can help you to identify new opportunities for your business.

Questions I ask Melissa Agnes:

  • What does a brand crisis look like?
  • How does company culture relate to crisis management?
  • How does defining what your brand stands for help you through a crisis?

What you’ll learn if you give a listen:

  • How to define the difference between an issue and a crisis.
  • Why being ready for a crisis opens you up to identify new opportunities.
  • How to understand who your stakeholders are define how each crisis scenario would impact those parties.

Key takeaways from the episode and more about Melissa Agnes:

Like this show? Click on over and give us a review on iTunes, please!

Asana logoThis episode of the Duct Tape Marketing Podcast is brought to you by Asana! Asana is a work management tool to keep your entire team on track. The Duct Tape team relies on Asana to unify communication, assign and delegate tasks, and manage deliverables for everything from individual meetings to big client projects.

To help support the show, Asana is offering our listeners an exclusive deal. You can get a free, 30-day trial. Just go to asana.com/ducttape.


Podcast
How to Build a Brand that Drives Growth
Marketing Podcast with Lindsay Pedersen Podcast Transcript On today’s episode of the Duct Tape Marketing Podcast, my guest is Lindsay Pedersen. She is a brand strategist and owner of Ironclad Brand Strategy. She has advised numerous companies, from startups to corporations such as Starbucks, T-Mobile, and IMDb. Prior to starting Ironclad, she served as a […]
Podcast
Finding Your Brand’s Purpose
Marketing Podcast with Jeff Fromm Podcast Transcript Today on the Duct Tape Marketing Podcast, I speak with Jeff Fromm, president of FutureCast, partner at the ad agency Barkley, and author of the upcoming book The Purpose Advantage: How to Unlock New Ways of Doing Business. Through his work at FutureCast, Fromm studies consumer trends and […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x