How Word of Mouth Marketing Works

How Word of Mouth Marketing Works

How Word of Mouth Marketing Works

By John Jantsch

Marketing Podcast with Ted Wright

So, what exactly is Word of Mouth Marketing?

I asked my guest for this week’s episode of the Duct Tape Marketing Podcast – Ted Wright, CEO of word of mouth marketing firm Fizz, speaker and author of Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth that question and here is how he defined it.

Word of mouth marketing is the encouragement of a business to get their consumers and customers to talk about that company’s products and services as often as possible.

And the reality is that word of mouth marketing may, in fact, be the oldest form of marketing that exists. Back when finding the food and water you needed to trek across the desert meant life or  death you better believe that people asked other people where the best places to get such food and water might be.

In today’s socially charged marketing world, word of mouth marketing has taken on a renewed importance as a positive share or a negative review may mean life or death for the business rather than the consumer.

Building influence, authority, shareability, telling stories and crafting a reputation for doing what you promise and perhaps occasionally blowing expectation out of the water are mandatory marketing practices today.

Questions I asked Ted:

  • How do you define “Word of Mouth Marketing?”
  • What kinds of stories do you have to tell to get people to share your stories?
  • How do you find and influence influencers?

What you’ll learn if you give a Listen:

  • The origins of Word of Mouth Marketing
  • Why you must connect with your customers personally to make sales
  • How to build a tribe of followers that take your recommendations seriously

This episode of the Duct Tape Marketing Podcast was brought to you by VeriSign and the Make Your Idea Internet Official Contest. Register a new .COM domain name with a participating registrar during the contest entry period and enter for an opportunity to win up to $35,000! Learn more about the contest and its rules at www.verisigncontest.com

This episode of the Duct Tape Marketing Podcast is also brought to you by Hostgator, where you’ll get 24 hour live support via chat, phone or email, 1-click WordPress installs, easy-to-use website builder, design services, marketing services like SEO and PPC, and for my listeners: a 30% Discount. Go to www.Hostgator.com/promo/ducttape

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way


Podcast
When and How to Sell Your Business
Marketing Podcast with Chad Peterson Podcast Transcript Today’s guest on the Duct Tape Marketing Podcast is business broker, owner of Peterson Acquisitions, and fellow Kansas City business owner Chad Peterson. Peterson has helped countless owners get the best deal when exiting their businesses. He believes that if you spent years building your business, you deserve […]
Podcast
Investing in Small Businesses to Do Good for the Community
Marketing Podcast with Amanda Brinkman Podcast Transcript On this episode of the Duct Tape Marketing Podcast, I visit with Amanda Brinkman. She is the Chief Brand and Communications Officer at Deluxe and the host of the hit series, Small Business Revolution Main Street. Brinkman began her career at leading creative agencies, working with brands like […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system