How Word of Mouth Marketing Works
So, what exactly is Word of Mouth Marketing?
I asked my guest for this week’s episode of the Duct Tape Marketing Podcast – Ted Wright, CEO of word of mouth marketing firm Fizz, speaker and author of Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth that question and here is how he defined it.
Word of mouth marketing is the encouragement of a business to get their consumers and customers to talk about that company’s products and services as often as possible.
And the reality is that word of mouth marketing may, in fact, be the oldest form of marketing that exists. Back when finding the food and water you needed to trek across the desert meant life or death you better believe that people asked other people where the best places to get such food and water might be.
In today’s socially charged marketing world, word of mouth marketing has taken on a renewed importance as a positive share or a negative review may mean life or death for the business rather than the consumer.
Building influence, authority, shareability, telling stories and crafting a reputation for doing what you promise and perhaps occasionally blowing expectation out of the water are mandatory marketing practices today.
Questions I asked Ted:
- How do you define “Word of Mouth Marketing?”
- What kinds of stories do you have to tell to get people to share your stories?
- How do you find and influence influencers?
What you’ll learn if you give a Listen:
- The origins of Word of Mouth Marketing
- Why you must connect with your customers personally to make sales
- How to build a tribe of followers that take your recommendations seriously
This episode of the Duct Tape Marketing Podcast was brought to you by VeriSign and the Make Your Idea Internet Official Contest. Register a new .COM domain name with a participating registrar during the contest entry period and enter for an opportunity to win up to $35,000! Learn more about the contest and its rules at www.verisigncontest.com
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