Getting your opt-in email opened is one part of the equation, but you can’t get them opened and read if you can’t get them delivered.

Sparklist, an email marketing service provider, is offering a handy email deliverability guide, Opt-in Email Marketer’s Checklist for Inbox Delivery that features 10 very solid recommendations to help increase your email deliverability and identify service providers who care about fighting spam and working with legitimate marketers.

Notification of this white paper came from another service I like – White Paper of the Day – a daily email notification from DMNews promoting marketing white papers from a variety of sources.