My Secret Envelope Trick

My Secret Envelope Trick

My Secret Envelope Trick

By John Jantsch

Standing out in the crowded mailbox is one of the chores facing any direct mail campaign.

I’m a big fan of the regular old direct mail letter in the regular old #10 regular envelope. Problem is, that delivery mechanism can be, well, regular.

One of my secret weapons (okay, not really so secret, just rarely used) is to employ the #12, not so regular, envelope. The primary difference is size. A standard #10 regular business envelope is 4 1/8 x 9 1/2 in size while a #12 is – 4 3/4 x 11. This little extra size allows your envelope to stand out and get attention, whether you are mailing a handful or thousands. It also allows you to include some oversized materials inside as well.

While they may cost a little more to buy, you can still use regular first class postage on them. I believe the extra attention, sales and appointments are worth the extra cost.

You can acquire #12 envelopes from most any office supply store, your local print shop or online printers such as Action Envelope.


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