More Local Marketing Tools from Google
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More Local Marketing Tools from Google

More Local Marketing Tools from Google

By John Jantsch

The Google Local Business Center is a must visit for business in general, but certainly for businesses attempting to attract customer in their local community. As you may know, Google allows you to add your business to a directory and then enhance your profile with all kinds of information about your business, products, and services. This is a free listing and every small business should take advantage of it.

Google shows these listings when someone make what is obviously a geographic based search such as – Toledo plumber. The results show in what is called the Google 10 box above other listings. When someone clicks on one of these results they are taken to the profile through Google Maps.

Recently Google has added and integrated a couple of useful tools.

1) Now your Local Business Center account shows you analytics. You can see how many people are clicking on your profile, what search terms got them there and, for folks looking to find your business locally, where they came from based on their requests for driving directions. This is some pretty cool data, particularly for retail locations. It could help inform where you might spend some direct mail focus, for instance, and how you might optimize some of your web pages.

2) AdWords now allows you to connect your Google Local Profile to your AdWords account and, by doing so, you can ask Google to show your address, based on the location of the ad visitor, when someone views your ad. Google has dubbed this add-on Local Extensions. Once extensions are set up, Google will dynamically match your business locations to a user’s location or search terms and show the address with your text ads.

This could be useful for a business with multiple locations. Now, instead of having to set up multiple local ads you simply assign extensions to all your ads and Google will show the address of the best location based on where the user is located. Here’s the help page for more info on setting up.

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