Marketing leaders share top tips

Marketing leaders share top tips

Marketing leaders share top tips

By John Jantsch

Anita Campbell, publisher of Small Business Trends, created a great little project called Marketing Tips.

She asked lots of marketing folks – most of whom you would recognize by name – to share one simple marketing secret.

The collection is really fabulous stuff.

Here’s the secret I contributed:

“Become a journalist – no, I’m not really suggesting that you join the staff of some publication, but the acceptance of new media tools like blogs and podcasts has turned the marketing tables – so take advantage of the allure of a reporter and start a blog and podcast and request interviews with industry leaders, community leaders, authors and maybe even your biggest prospects. Instead of asking for a meeting to demonstrate your product, ask to feature your prospect in your next blog or podcast episode. You will automatically change your status in their eyes, increase your role as an expert and create great content for your marketing materials.”

Take a few minutes and read this first set of tips. You will find both mind altering ideas and practical stuff you can start doing today. Thanks Anita!


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