Poll a group of marketing experts and about half will tell you LinkedIn has little value in the marketing mix.
My guess is that most that feel that way are only thinking of mining for and closing deals. Though a lot of business is done via LinkedIn selling, it’s also an important piece of your personal brand.
Most LinkedIn profiles show up on page one when someone “Googles you” and for that reason alone you can’t overlook this powerful piece of branding real estate.
My guest for this week’s episode of the Duct Tape Marketing Podcast is Viveka von Rosen. Viveka is the founder of Linked Into Business and author of numerous books including the newly released, LinkedIn: 101 Ways To Rock Your Personal Brand, which she co-authored with Dayna Steele. Viveka and I talk all about LinkedIn, the “dos” and “don’ts” of engagement and how to create a profile that can’t be ignored.
Viveka knows all about online networking. Internationally recognized as the “LinkedIn Expert,” Viveka has made a career out of teaching people how to make social media networking work for them. She is a respected marketing influencer with a network of over 42 million people on LinkedIn and 82,000+ followers on Twitter.
Questions I ask Viveka von Rosen:
- What’s the most effective way to use content to generate interest on LinkedIn?
- Is there a way to game the system to get more exposure?
- Are LinkedIn groups and LinkedIn advertising worth your time?
What you’ll learn if you give a listen:
- Why it’s important to build your personal brand on LinkedIn
- What tips and tricks work best when creating a compelling LinkedIn profile
- How to effectively engage and connect with people
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