The MOST important thing to figure out if you want to GROW your business...
Rethinking the Customer & Employee Journey Workbook

Are you a business owner who's ready to create a better experience for your customers?

It's time to stop viewing the customer journey as a series of separate actions or events. You need to be able to see the journey in its entirety. With this toolkit, you'll have access to everything you need to start that process.

The exact same worksheets we use!
Referral Generation Workbook

When you download the workbook today.....

you'll receive a complimentary workbook walk-through video from John Jantsch. He'll explain each page and show you how to use it for maximum impact.

What's Inside

This 10-step workbook is designed to be a practical guide that helps businesses identify their target audience, understand their unique value proposition, and develop a marketing plan that reaches and engages their ideal customers through competitive research. The workbook contains a series of exercises; starting with identifying the ideal customer and progressing to developing a complete customer journey map that is tailored to their needs.

By following the exercises in the workbook, businesses can develop a clear and effective marketing plan that helps them achieve their business objectives.

Why You’ll Want This Book

The Rethinking the Customer Journey Workbook is a complete guide to understanding, analyzing, and improving your business's customer and your employee journey.

  • Identify your key new customer acquisition channels (And identify any gaps in the channels)
  • See the experience from the customer point of view (Adding to the customers experience & exceeding expectations)
  • Understand how to take your customers go from know, like, try to buy, repeat that process, and refer you to others (Creating a well thought out and full customer journey)

The exact same worksheets we use with our clients!

But Don't Just Take Our Word For It

See What Our Customers Are Saying...

“I started my business with tools from Duct Tape Marketing, so almost all my growth can be directly or indirectly attributed to the network somehow."

Dean Heasley

Nashville Marketing

What’s Inside

Your customer journey is about more than just making a sale. It's about building trust and loyalty, so your customers come back again and again. The Rethinking the Customer Journey Workbook is full of worksheets, forms, and checklists that will give you a firm grasp on what your customers want and how they want it… so you can make it happen!

  • Identify your key new customer acquisition channels
  • Taking the customer from just knowing about you to liking & trusting you
  • Adding to the customers experience & exceeding expectations
  • Tools to strengthen your buying process
  • The important after purchase path
  • The full know, like, trust, try, buy, repeat, refer process

By optimizing your Customer Journey using this workbook, you'll be able to increase sales and customer loyalty, get a uniform view of the journey, and better predict behavior.

The exact same worksheets we use with our clients!

  Workbooks that Work for You  

Get the Entire Duct Tape Marketing Workbook Collection

Referral Generation Workbook

Essential tools for turning referral generation into an intentional tactic.


Who is this workbook for? Looking to create a clear path for external, internal, and networking referrals. The cost per customer acquisition can be high so this referral workbook was designed to help you to keep your customers happy and increase ROI.
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Boost your online presence using these search engine marketing strategies and tactics!


Who is this workbook for? Search Engine Optimization or SEO is the process of improving your site's organic traffic. Good SEO makes it easier for search engines to refer your site to potential customers and therefore is critical to overall site visibility online. It can be intimidating to someone not familiar with the field. But you can skip all of that with this workbook. Inside you will find clear and useful instructions, recommended services, and organization mapping.
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Create quality content quicker and faster than ever using these content marketing planners and tips!


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Another workbook designed to help you stand out from the crowd and make your competition irrelevant.


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A workbook designed to help you stand out from the crowd and make your competition irrelevant.


Who is this workbook for? Anyone struggling to figure out their brand identity and core message, what are the benchmarks for their industry, who they should be targeting, and where. A great product or service can only reach its potential with a great business plan.
Website Essentials Workbook

Essential planning and strategies for designing a successful website!


Who is this workbook for? If you are looking to build or redesign a clear and easy-to-navigate website for your business then this workbook is for you.

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