Is Our Work a Product of Our Environment?

Is Our Work a Product of Our Environment?

Is Our Work a Product of Our Environment?

By John Jantsch

Marketing podcast with Scott Belsky (Click to listen, right click and Save As to download – subscribe now via iTunes

For this week’s episode of the Duct Tape Marketing Podcast I visited with Scott Belsky, founder of Behance, a company that develops products and services that boost productivity in the Creative Professional Community. Scott’s first project was the creation of the wildly successful Behance Network, the leading place for creatives to hang out and learn more about enhancing their business.

We spent most of time talking about the impact that our work space has on our ability to create and be productive. The idea for this show originated from some time that Scott and I spent attending a meeting at a very creative workspace in New York City called Meet at the Apartment. Meet at the Apartment is a study in the impact seating, lighting, color and placement can have on one’s ability to think creatively vs. work efficiently.

Scott shares some research that suggests the need for businesses to consider creating different environments for different kind of work. There was a day when companies created cubes for admin workers and the creatives got the fuseball table. Turns out that cubes are not such a bad environment when you need to slam something out, but a space with high ceilings and lively images on the walls is important when big strategic thinking is required.

I know that I am much more productive when my office and desk are uncluttered and neat. I’m more creative with Motzart but crank paperwork with James McMurtry on the stereo. I often take a field trip to a public library branch when I get stuck.

The world of office design is dominated by interior designers more schooled in the visual aspects of office space, but my feeling is there is an opportunity for the growth of more off site spaces like Meet at the Apartment as well as space design that’s all about the different kinds of work we need to do.


Podcast
4 Tips for Driving the Customer Journey with CRM
As I’ve written about in the past, in today’s digital world, the customer journey is no longer a straight line. While you can’t exert complete control over the way in which customers and prospects interact with your business, it is possible to get strategic about guiding people differently depending on where they are in their […]
Podcast
Managing an Expanding Business, With Your Mission Guiding the Way
Marketing Podcast with Matt Scanlon Podcast Transcript This week on the Duct Tape Marketing podcast, I sit down with Matt Scanlon, owner of The Hill KC in Kansas City. Formerly known as CrossFit Memorial Hill, the business began as a CrossFit gym. Once Scanlon began running the gym, he started to notice other ways to serve […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x