Is Effective Marketing a System?

Is Effective Marketing a System?

Is Effective Marketing a System?

By John Jantsch

systemI’ve been screaming from the rooftops for years now that marketing is a system, in fact it’s the most important system in any business. But, the word system can cause some to become very rigid in their thinking – “we do it this way because that’s the system.”

A more accurate description I suppose – and one that I plan to scream from the rooftops going forward – is that effective marketing is actually a product of a systems mentality – in other words the approach is more important than the actual system. To me this leaves the room needed to access, grow, change, align, and realign with strategy and tactics fully in tow.

I wrote a post on American Express Open Forum that I titled: 7 Reasons Why Your Marketing Plan Doesn’t Work. The post address this thinking and adds some other points that might surprise you as well.

Image credit: Teo

Reblog this post [with Zemanta]

Why A Solid Landing Page is Key to Effective PPC
Some marketers choose to send prospects who click on their paid search results to their website’s homepage. While this will certainly get them to a page with relevant information about your company, it is not the most effective option when dealing with search marketing. Instead of sending people to a generic page, it’s far more […]
Gary Vaynerchuk on Duct Tape Marketing Podcast
Marketing podcast with Gary Vaynerchuk (Click to listen, right click and Save As to download – subscribe now via iTunes For this week’s episode of the Duct Tape Marketing Podcast I visited with Gary Vaynerchuk. Gary has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x