Introducing Small Business Saturday

Introducing Small Business Saturday

Introducing Small Business Saturday

By John Jantsch

Small Business SaturdayFirst came Black Friday, then came Cyber Monday, and now, on November 27th comes Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. (News coverage of the announcement)

According to the SBA over the last decade small businesses have accounted for 60-80% of all new jobs.

American Express OPEN and dozens of other advocacy groups are driving the push to make a focus on local small business national shopping phenomenon this season that, hopefully, carries on throughout the year.

Research conducted by the 3/50 project suggests that for every $100 spent in locally-owned, independent stores, $68 returns to the community through taxes, payroll and other expenditures – far greater than national chains.

This holiday of sorts also presents a great excuse to get out into your community to discover those one of kind hidden business treasures where you may very likely meet the owner face to face.

As you may be aware, OPEN is a client of mine, but you also know my passion for the small, local business. This is a movement that I have no problem getting behind completely and hope you will too.

The initiative is multi-faceted. Here are a few of the highlights:

  • Consumers are encouraged to celebrate the businesses they care about through social media sharing tools built into smallbusinesssaturday.com and facebook.com/smallbusinesssaturday;
  • The first 10,000 business owners who sign up will receive $100 in free Facebook advertising;
  • Business owners can download promotional materials and social tools to promote their businesses;
  • For American Express card members, the first 100,000 to pre-register their card and then spend at least $25 on Small Business Saturday at a small, independently-owned small business will receive a $25 statement credit.

How to Attract and Retain Customers
The title of today’s post mirrors the topic of discussion I am leading during today’s New York Times Small Business Summit for AMEX OPEN. It’s certainly a big topic, but I love that attract and retain are used in the same setting because they are certainly linked arm in arm in a business that wants […]
Celebrate Small Business Saturday
As you may have read here, I’m totally behind an initiative put forward by American Express OPEN and a growing list of small business advocacy groups called Small Business Saturday. It’s a small business focused effort that asks you to think about shopping at your local small business this Saturday. I’ve written a post with […]

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