For a recent episode of the Duct Tape Marketing podcast I got to talk about Inbound Marketing with Brian Halligan. Brian is co-founder and CEO of HubSpot, an Internet marketing company dedicated to helping small businesses leverage the Internet to get found by qualified prospects and convert more of them into leads and customers.
Inbound marketing is such a powerful way to look at lead generation because changes the dynamic to be more about being found than going out and hunting. I write often about the power of content, search and social media coming together to dramatically impact the way successful small businesses are building know, like and trust.
Brian and Hubspot have long been proponents of this marketing strategy.
Check out some of the cool free tools from Hubspot as well.
You can catch Brian and a virtual who’s who in the new media marketing world at the Inbound Marketing Summit 2009 in San Francisco April 28-29.
This episode of the Duct Tape Marketing Podcast is brought to you by iLinc – Web and Video Conferencing that’s easy to use, affordable and powerful enough to make your online meetings really come alive.