Hummingbird and Hashtags: Keeping Your Google Plus Content Strategy Alive
Thursday is guest post day here at Duct Tape Marketing and today’s guest is Lauren Hogan – Enjoy!
With Google’s recent Hummingbird update, anyone who does online marketing was forced to review & revamp their marketing strategy. The Hummingbird update specifically impacts the social media marketing realm by increasing SEO dependence on Google Plus hashtags. Whereas, previously, it was used to track post content now, using hashtags with your Google Plus posts helps optimize your content to display in search.
Here’s why this update matters: Google Plus is the second largest social platform with just over 50% of the global internet user market and boasts roughly 1,203 million users per month (visits to Gmail are counted). These are astounding numbers not to be overlooked. Do not exclude the use of hashtags if part of your content strategy includes Google Plus. Here are 5 ideas of how to use hashtags in your content strategy:
1) Basic Use
This is simple. If you are posting content to your business Google Plus account, throw in a few hashtags to help support the reach of your post. Find a happy medium between the standard hashtag use on Twitter and Instagram. 2-4 hashtags per post is a realistic goal.
You have a blog. You have an SEO strategy. You have a Google Plus account. Now let’s connect the dots. It can never hurt to optimize your post for organic search & use those optimized words as hashtags.
3) Photo Content
The most popular activity on Google Plus is photo sharing. Utilize hashtags when you post to provide equal opportunity for your post to be viewed.
Communities are a great way to reach a targeted audience and invite an opportunity for more sharing, +1’s and discussion. When you post content to a community make sure to include hashtags to encourage and track conversation around the topic of choice.
Just as you would on Twitter, use hashtags that relate to your business and your goals. This includes choices such as #tech or #socialmedia. However, unlike Twitter you can use specific hashtags such as #techtips or #socialmediamarketing. You can even attach on to a couple hashtags that already spark weekly conversation. Examples include #MondayMotivation and #FridayFun.
Lauren Hogan is the Social Media Coordinator at HomeAdvisor which offers homeowners tools including Cost Guide, a resource to help budget your next home improvement project and DesignMine, a site to help collect, organize and bring to life home project ideas. She enjoys trail running in the summer and spending time on the slopes in the winter. Connect on Twitter.