How to Measure Social Media Like a Scientist

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Marketing podcast with Dan Zarrella (Click to listen, right click and Save As to download – subscribe now via iTunes

dan zarrellaThere are a lot of social media marketing books out there telling you what to do. Dan Zarrella’s The Social Media Marketing Book tells you how to do and, perhaps these days more importantly, how to measure and track success.

Dan calls himself a social media scientist and employs the under the hood analysis to strategies and tactics often missing from the advice of social media gurus. His website is a great visit as well and make sure you download and read his latest free report: The Science of ReTweets.

    In this podcast:

  • Social media scientist vs. social media guru
  • What’s in The Social Media Marketing Book
  • Measuring social media results and tracking return
  • Social media and direct selling
  • Useful content on www.DanZarrella.com
  • Social media tools in 2010

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Dan Zarrella


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  1. I just got onto twitter in the last couple of weeks and it is addictive. I find that if you tell your audience real information, i.e. you don’t hold back for a paid info area or your new book, you can actually get quite a following. I also tend to post information about my local area which has brought in people that live near me.

    1. So true about not holding back – people want to know you really know your stuff, they don’t want to steal your stuff – let it rip – local is the next frontier for social media

  2. I just got onto twitter in the last couple of weeks and it is addictive. I find that if you tell your audience real information, i.e. you don't hold back for a paid info area or your new book, you can actually get quite a following. I also tend to post information about my local area which has brought in people that live near me.

  3. So true about not holding back – people want to know you really know your stuff, they don't want to steal your stuff – let it rip – local is the next frontier for social media

  4. Nice. I’ve been reading a lot about podcasts lately and have been looking for some good podcasts to subscribe to in the areas of social media. I think I may have found one 😉

    Sarge | BeginnerBlogger.com

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