Making stunning presentations of your ideas, products and services is a killer business skill and one that is rare. It’s not that people can’t learn to do this, it’s just that most of the examples we are exposed to through PowerPoint slide shows are deathly as learning tools.
Cliff Atkinson, author of Beyond Bullet Points, stopped by the Duct Tape Marketing podcast to share his wildly successful presentation system. Cliff’s approach not only goes beyond bullet points, the making of a visually stunning PowerPoint deck, he breaks down the strategy behind getting you ideas across in ways that not only entertain, but engage.
Cliff refined his systematic approach to presenting powerful ideas by getting results winning folks over that really mattered – juries. Law firms saw the results his presentations were getting and he quickly became “the go to person” for persuasive presentations.
His book should be required reading for anyone who ever fired up a copy of PowerPoint, but make no mistake, the title aside, this is a great tool to learn every aspect of presenting, 1 on 1 or to groups of thousands.