For a lot of businesses, taking the order is where marketing ends. For smart marketers, it’s the starting point for the next order and the referral. If you stop your marketing thinking at the transaction, you’ll find it harder and harder to build real marketing momentum.
How you conduct the transaction is marketing, how you deliver or present the product or service is marketing, how you continue to educate and make additional offers is marketing, and how you stay in touch to measure results is marketing.
I’ve done some work with eBay and Etsy sellers and those businesses are great examples of how a company can either struggle or thrive based on how well they see purchases as customers rather than transactions.
The series of photos below represent what I believe is a great example of how to deliver an experience with your product. I’ll add my thoughts to the process of steps that make this a nice case study. This comes from Etsy seller Katie Blair Designs.
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