How to Become a Thought Leader

How to Become a Thought Leader

How to Become a Thought Leader

By John Jantsch

Marketing Podcast with Elizabeth Marshall
Podcast Transcript

Thought leadership – now there’s a term that’s been abused of late. Yes, thought leadership is a tremendous posture to work from, but it’s earned, not proclaimed.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Elizabeth Marshall. I like to call her the consultant to the stars.

She has helped influential thought leaders including Seth Godin, Michael Port, and former Starbucks President, Howard Behar, and is the co-author of The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the OppositeShe and I discuss the 10 elements of a thought leader platform that you want to be thinking about at any given time.

In this session, Elizabeth and I cover some of the most important elements of building a though leadership platform.

Questions I ask Elizabeth Marshall:

  • Is there a path that a person should take to be a thought leader?
  • What is the difference between your strategic relationships and your audience?
  • Where does the business model fit into thought leadership?

What you’ll learn if you give a listen:

  • Why you should consider thought leadership
  • What a deep dive into the 10 elements of thought leadership look like
  • Why you need to be consistent and meaningful

Key takeaways from the episode and more about Elizabeth Marshall:

Looking for an awesome WordPress tools for your business? Look no further than Thrive Themes and Thrive Leads. They are packed with features that will not only make your website building life easy, but will make your entire website convert more of your visitors into subscribers, customers & clients. Click here to learn more.

This week’s episode is also brought to you by ActiveCampaign. This is my new go-to CRM, ESP, and marketing automation platform. With its low cost, any size of business can use it. Starting at $19/month, you can keep track of your clients, see who’s visiting your website, and follow-up based on behavior. Learn more here.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Podcast
How to Get the Best Out of Your Virtual Meetings
Apple Podcasts | Android | RSSMarketing Podcast with Mike Fraidenburg In this episode of the Duct Tape Marketing Podcast, I interview Mike Fraidenburg, a certified mediator, natural resource scientist, and former government executive with broad experience helping organizations and executives who are struggling to work effectively in environments with a lot of conflicts. Mike’s […]
Podcast
Focus on Your Customer to Grow Your Business
Apple Podcasts | Android | RSSMarketing Podcast with Simon Severino In this episode of the Duct Tape Marketing Podcast, I interview Simon Severino, CEO of Strategy Sprints GmbH, where their goal is to coach CEOs and their teams to ensure higher NPS (Net Promoter Score), higher sales conversion and faster execution. Simon also teaches […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system