How to Be More Approachable

How to Be More Approachable

How to Be More Approachable

By John Jantsch

Scott Ginsberg is known by many as “the name tag guy.” The story goes that one day in college he wore a name tag during an event and decided to just leave it on the rest of the day. What he discovered was that it made it a lot easier to meet people. He hasn’t taken it off, and that was over 2300 days ago. (Ok, technically it’s not the same name tag.)

Scott was guest on a recent episode of the Duct Tape Marketing podcast.

Scott, of the aptly name,, is a walking, talking, grinning example of how to create a strong brand where there is none and then live the brand in every action.

He has built a very nice business out of teaching people how to be more approachable and brandable. His website is full of great free stuff and I am enjoying the heck out of his new book – Make a Name for Yourself.

Every salesperson, business owner, speaker, and generally well adjusted person could benefit from being more approachable. It’s a habit as much as anything and habits take practice.

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