Stop guessing at your marketing
You're doing plenty of marketing. It's just not adding up to growth. The free Stop Random Acts of Marketing Checklist shows you why, and what to fix first.
Sound familiar?
A newsletter here. Some social posts. Maybe a few ads because a vendor talked you into it.
Every tactic made sense on its own. Together, they don't point anywhere. Leads trickle in, you can't say what's working, and marketing feels like an expense instead of an engine.
We call this random acts of marketing. After 30+ years working with small business owners, it's the most common problem we see. And it has a fix.
A one-page audit of your entire marketing
The Stop Random Acts of Marketing Checklist is a self-audit you can run in one sitting. It walks you through 5 areas:
- Spot the chaos. 10 symptoms of random acts of marketing. Check 3 or more and you have a strategy problem, and now you know it.
- The strategy foundation. Ideal customer, core message, offers, and customer journey. The non-negotiables that make every tactic work.
- Your conversion system. How leads turn into booked calls, and where yours go cold.
- Channel focus. Pick one primary lead source and commit to it for 90 days.
- Cadence. The weekly, monthly, and quarterly rhythm that keeps marketing running without heroics.
You'll finish with a Quick Win Plan: the 3 unchecked boxes that would create the biggest lift in the next 30 days.
Strategy before tactics. Always.
Duct Tape Marketing wrote the book on small business marketing. Literally. It's been our approach for three decades: strategy first, tactics second.
Our Strategy First™ process starts with who you serve and what makes you different. Once that foundation is set, every tactic has a job, every dollar has a reason, and your marketing starts compounding instead of scattering.
Rather talk it through?
If you already know your marketing needs more than a checklist, skip the homework. On a Strategy First Fit Call, we'll help you identify your top 3 gaps and show you how we'd turn them into a 90-day roadmap with priorities, owners, and metrics.
Book a Strategy First Fit Call No obligation. Leave with your top 3 gaps either way.Start with the checklist
The checklist is at the top of this page. Grab it, find your gaps, and stop paying for marketing that doesn't connect.
Book a Strategy First Fit Call
Duct Tape Marketing is founded on the simple belief that marketing is the most important small business system.