Hire a Journalist
Find a Consultant Become a Consultant

Hire a Journalist

Hire a Journalist

By John Jantsch

journalistI owe the idea in this post to a conversation I had with David Meerman Scott, author of The New Rules of Marketing and PR.

Most every business these days is really a publishing business of some sort, whether they think that way or not. The need to produce lots and lots of educational content has become standard operating fare in today’s Internet search driven marketing world. But, publishing content in blog posts, ebooks and articles, while considered compulsory, is not the easiest thing to do for some.

A smart move that businesses should consider these days is to hire a journalist, rather than a marketing person, to act as their primary content producer. If you think of your business as a publishing business, the need for journalists becomes obvious.

  • An experienced journalist will usually look at content in the objective, source driven, and factual way they’ve been trained – precisely the way that marketing content must be viewed and communicated these days.
  • An experienced journalist knows how to start with the kernel of an idea and develop an entire story quickly – another key success factor in more is more publishing business.
  • An experienced journalist, particularly one that’s worked in your industry, may possess key contacts throughout your industry and with publications that cover your industry – making them much more than a content production machine.

The good news, for you at least, is that there is a growing pool of very experienced journalists finding themselves without a publication to write for as traditional publishing operations downsize and go out of business, so now is a great time to snap one up, even if just for a few hours of work a week.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


The Top 10 Duct Tape Marketing Podcast Episodes for 2021
As we’ve tried to return to some sense of normalcy in 2021, the implications of the pandemic have bled into this year — impacting and shaping the future of business and small business marketing as we know it. We’ve faced new and old challenges, pushed hard for innovation, and trudged forward in the face of […]
The Top 10 Duct Tape Marketing Podcast Episodes for 2020
2020 was an unpredictably eye-opening year that brought forth swift change, lots of uncertainty, and a shift in perspective for many. Even though 2020 immediately conjures words like “challenge,” “hardship” and “crisis,” there are many lessons learned that will impact and shape the future of business and small business marketing moving forward. I chatted with some […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.