Has the CEO Heard of You?

Has the CEO Heard of You?

Has the CEO Heard of You?

By John Jantsch

Many small businesses have products and services that are pitched at various levels inside organizations. Most the time all of the effort and messaging is focused on that buyer, division, or purchasing agent.

While this is a necessary approach if you are to make the sale, you can’t ignore other layers in the environment.

You should also have a strategy aimed squarely at creating awareness and education focused on the ultimate decision makers for most companies – the CEO. What the CEO cares about and what the purchasing agent cares about will often differ, but it’s a good bet the purchasing agent will care if the CEO cares. At the very least, you make your job much easier if the CEO knows who you are and what you bring that’s unique.

You must take care not to step on toes with this approach but if you produce much higher level industry type information, even if unrelated to your product, and make that information easily available, say through a custom RSS feed, you might be on your way to a great 1-2 punch.

The Top 5 Duct Tape Marketing Podcast Episodes for 2018
In 2018, I had the opportunity to speak with an amazing group of guests on the Duct Tape Marketing Podcast. As the year draws to a close, I wanted to take a look back and share with you the five interviews with the highest number of downloads for the year. If you enjoyed what you […]
A Small Business Guide to Paid Content
If you’re a small business out in the world today, it can feel like your competition is everywhere. The ubiquity of the internet means that anyone, anywhere, can turn to any provider to get the goods or services they need. In an environment like that, what can you possibly do to stand out from the […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!