It’s guest post day here at Duct Tape Marketing and today’s guest is from Diana Gomez – Enjoy!
If you are on Google+ (which you are) and if you run a business (which you do), you also need to create a G+ Page for your business that is wholly separate and distinct from your personal G+ profile.
Essentially, Google designed Google Pages to address the specific needs of business owners seeking to maximize Google’s features for their professional purposes.
Here are some of the basics you need to know for mastering your G+ business listing and some tips on where to devote your energies to reap the greatest rewards in harnessing the power of G+ for your business marketing strategy as well as enhancing your business’ reach across the online realm:
First Impressions Matter
With so much competition in any given field, unless you can create a visually stimulating profile page for your business, there’s a high likelihood that searchers will simply move on to the next business in the carousel that has prioritized its appearance.
At a minimum, your business page cover photo needs to represent your brand and indicate what line of business you are in. You may love kittens, but your business’ cover photo is not the venue to display this affinity (unless you are in the business of kittens, that is). If you are not, leave them on your personal G+ Profile Page or on an adorable YouTube video where they belong.
Ideally, the photo will be clear and will adapt well regardless which device the user employs. More and more searchers are doing so via mobile devices, so making sure your G+ Business Page is compatible is a must.
In addition, make certain that your properly linked website conveys the same message!
Google Maps Matters
The best way to establish your place “on the map” is by establishing your place on the map, literally.
When your business profile clearly lists your business address, your physical location will automatically show up when people search for your area of expertise using Google Maps. And that’s why it’s also important that you select the most-appropriate business category – Google wants to connect you with your potential customers, so help them help you.
Make sure your listing shows your address exactly as it appears on your website. Additionally, don’t just stop at your business name, location and physical phone number. Provide as much information as possible. Include hours of operation, a description of what you do in general, and a few specifics such as: most popular products and most requested information.
And perhaps most important, consistency across all of your business channels is key. If Google lists your address differently, change the one on your website to match theirs. Those who are willing to play the game according to Google’s rules are the ones whose businesses will benefit in the end.
Connect Through Conversations
One of the newest aspects of social media that Google is working to integrate across their own products is hashtags. Whenever you post something on your business page (and you should as often as possible), include relevant hashtags because Google now recognizes those in searches when it shows up on their own G+ outlets. If you are using the “right” hashtag at the “right time,” Google just might reward you with an increased rank in search.
As we all know, there’s no secret formula for getting to the top of the Google search charts. But if you follow these optimization guidelines when setting up your Google+ Business Page and listing, you are that much closer to connecting to your customers when they seek you out via Search, Maps, G+ or mobile devices.
And the best part is that by putting the work in upfront and staying on top of regular updates, from that point on, the rest will be taken care of by Google marketing automation.
Diana Gomez is the Marketing Coordinator at Lyoness America, where she is instrumental in the implementation of marketing and social media strategies for USA and Canada. Lyoness is an international shopping community and loyalty rewards program, where businesses and consumers benefit with free membership and money back with every purchase. Check out Lyoness on Facebook.