Get Creative About Content Integration
Short post here to point out something I found at a local coffee shop.
Businesses need to participate in the ratings and review game and by that I mean find ways to get your customers involved in creating authentic reviews.
A local coffee shop I frequent, called The Roasterie, hosts a wireless hotspot and when you log in to the service you arrive at a home page that provides information about menu items and happenings at the shop as well as the prominent image below that invites you to write a review. This shop does very well on Yelp! and I’m guessing this kind of participation helps.
What are you doing to keep reviews top of mind for your customers?