Get Creative About Content Integration

Get Creative About Content Integration

Get Creative About Content Integration

By John Jantsch

Short post here to point out something I found at a local coffee shop.

Businesses need to participate in the ratings and review game and by that I mean find ways to get your customers involved in creating authentic reviews.

A local coffee shop I frequent, called The Roasterie, hosts a wireless hotspot and when you log in to the service you arrive at a home page that provides information about menu items and happenings at the shop as well as the  prominent image below that invites you to write a review. This shop does very well on Yelp! and I’m guessing this kind of participation helps.

What are you doing to keep reviews top of mind for your customers?

Customer Reviews the Hidden Local SEO Gem
Free ebook – Marketer’s Guide to Customer Reviews Content, content, content – that’s the message that marketers have been sending over the last few years and with good reason – customers expect to find it and search engines look to serve the best of it up. Social media participation has certainly made its way onto […]
How to Give Stuff Away to Generate Referrals
I write about the power of building a network of strategic marketing partners a lot. I truly believe it’s an underutilized small business strategies. Getting a group of like-minded business to market each others products and services adds exposure, creates new demand and builds on some already established trust. I think people get the idea, […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.