Get Closer to Your Customers Now

Get Closer to Your Customers Now

Get Closer to Your Customers Now

By John Jantsch

What the heck, the phone’s not ringing like it was this time last year, something must be up. In good times it’s easy to get lazy and one of the first things to go is that genuine, I really appreciate your business and want to see how I can make your life better, approach to serving customers.

Okay, so customers are getting a little pickier with how they spend their money. Now is the time to reach out and get closer to those customers and let them know you are in it with them right now.

We all know we should be doing this kind of action systematically, good times and bad, so take your renewed customer focus and set-up processes that make sure you never lose it again.

Call 5/day and thank them

Go through your customer list and call 5 per day and thank them for their business. Get in the habit of calling customers and asking what more you could do – send hand-written notes. Apologize for ignoring them if you have!

Admit you’re slower

Address the slow-down in business and openly talk about ways to create win-win buying situations and offers.

Segment them

Not all customers are created equal, so treat them that way. Your most profitable, referring customers should get VIP treatment. You don’t have to downgrade anyone, just make sure your best customers know who they are.

Bring them together

Often your customers are peers and might enjoy the opportunity to commiserate with a group of peers, or at least network, over lunch.

Create a marketing board

Your best customers are probably advocates for your business, whether you know it or not. Create an informal board of your most involved customers and ask for their input and accountability in the development of your marketing strategies and tactics.

Get out from behind the computer and go out there in your customer’s world and get a better understanding of what they are going through and you can create loyalty that will bond you beyond price shopping.

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way

How to Become Known In Your Field
Now, let me start off by saying, when I say “known,” I don’t mean “famous.” This post is not about turning you into the next overnight YouTube sensation or getting your Instagram followers to one million. This post is about truly becoming known as an influencer in your field, and while Instagram and YouTube can […]
The Secret to Business Growth
There are countless books, websites, and even podcasts dedicated to the topic of business growth. (Or its second cousin twice removed – growth hacking) Most of this teaching focuses on things such as the building blocks necessary to scale a business, the proven tactics required to employ robust lead generation funnels, or the people management […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.


Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system