John Jantsch and Duct Tape Marketing have been helping marketing consultants, coaches and agency owners grow or scale their agencies for over 30+ years. In this video John Jantsch walks through the system we use and the mindset anyone can and should adopt if they want to start to position themselves as a fraction CMO, work with dream clients, scale their business, and work less while earning more. 

A Fractional Chief Marketing Officer (CMO) is a professional who offers high-level strategic marketing expertise to companies on a part-time or contract basis. Unlike a full-time CMO, a Fractional CMO provides the strategic insight and leadership of a CMO without being a full-time employee, which can be a more cost-effective solution for small to mid-sized businesses.

For agency owners, adopting the mindset of a Fractional CMO can enable a shift from merely providing services to delivering strategic marketing leadership to their clients. This repositioning can command higher fees, foster longer-term client relationships, and elevate the agency’s status to that of a strategic partner rather than just a service provider. Watch the video on this page to learn how our fractional CMO framework can help you grow or scale.

A CMO is a full-time executive responsible for the overall marketing strategy and direction of a company. In some instances the average tenure for CMOs of the top agencies was less than 3.3 years. On the other hand, a Fractional CMO provides similar strategic marketing expertise but they have many businesses they work with on a part-time or contractual basis. This arrangement allows companies to access high-level marketing expertise and strategic thinking without the cost of a full-time executive and gives the fractional CMO control over their role in the company.

The hours a Fractional CMO works can vary significantly based on the agreement between the CMO and the company. It could range from a few hours per week to several days per month. Many Fractional CMOs can work as little as 10 hours per week. The key is that they provide strategic marketing leadership on a part-time basis.

While there isn't a strict set of certifications that a Fractional CMO must have, certain certifications can demonstrate competence and expertise if one does not have first hand experience. These might include certifications in digital marketing, analytics, project management, or leadership such as Google Analytics Certification, Project Management Professional (PMP) certifications. Duct Tape Marketing has a proven track record of helping agencies, coaches, consultants and fractional CMOs succeed through our Fractional CMO+ Certification Intensive.

The Duct Tape Marketing Fractional CMO+ System is a comprehensive training and certification program designed for marketing agencies, fractional CMOs, and consulting practices. Through a 3-day intensive training, participants are equipped with a licensed marketing system to enhance their skills, grow their agency, and generate a new revenue stream by adopting a proven model. This model enables them to integrate a strategic marketing system into their operations, grow their client base, and elevate their revenue. 

The Duct Tape Marketing System offers a structured, repeatable process allowing agencies to position themselves as trusted advisors. Unlike other systems, it provides a holistic solution including certification, a licensed marketing system, a community, and ongoing professional development opportunities post-certification.

John Jantsch is a marketing consultant, speaker, and author of several best-selling books including Duct Tape Marketing. He is the creator of the Duct Tape Marketing Fractional CMO+ System, which emphasizes the development of a marketing strategy before diving into marketing tactics. John is recognized as a leader in small business marketing and has been featured in various media outlets for his expertise. Learn more about John and Duct Tape Marketing here