Turning Leads Into Customers With an Email Autoresponder
Today’s Guest Post is by Jack Reamer – Enjoy!
Imagine if your marketing ran on autopilot…
You could sit back, kick your feet up and watch your sales go through the roof.
You could grow your business (and take that much-needed vacation) without worrying about how you’ll get your next customer.
Sounds good, right?
Now, you know that marketing isn’t that easy. But a good email autoresponder can bring you new customers like clockwork – even when you’re not working.
What is an email autoresponder?
An autoresponder is an automated series of emails that gives your leads value, draws them closer to your brand and eventually makes them buy what you’re selling.
Basically, it puts your email marketing on autopilot.
How can your business sell with an autoresponder?
Picture yourself in a 10,000 square foot banquet hall that’s packed with your potential customers.
You’re holding a microphone, and your potential customers are waiting to hear your best sales pitch. What would you say? What would you want them to know before they made a buying decision?
Those are your selling points. And as long as you have your lead’s attention, your email autoresponder can deliver your selling points just like this fictional banquet hall sales pitch.
You need to know two things to sell with an email autoresponder:
- What do your leads care about?
- What are your selling points?
If your autoresponder messages are about things your leads care about, they will open and read your emails. So earn their attention by sending emails that will help your leads solve a problem or reach a goal.
Then how do you sell? Easy. Just connect one of your selling points to each email.
Let’s look at an example:
Let’s say you’re a bookkeeping company that wants to turn your leads into customers with an autoresponder.
Your leads are busy small business owners who care about saving time running their business. And one of your selling points is you can save business owners one hour a week by doing their bookkeeping.
An email that would work well in your autoresponder is:
“How any business owner can save 5 hours this week”
Then, inside that email, give five time-saving tips for small business owners.
Make sure one of the tips talks about hiring a bookkeeper to instantly save 1 hour every week. (Include a link back to your website so your leads can click to learn more about your bookkeeping service.)
Why does this email work well?
- It’s a topic your leads care about so it will get opened.
- You provide five helpful tips so it will get read.
- You tie your selling point to the email so your leads can click for more details.
Three email ideas for an autoresponder that sells:
1) Welcome Email
Use this email to get your leads to look forward to future emails (by telling them what’s coming up) and to ask, “what are you struggling with?” so you know exactly what your leads need help with.
2) Problem Solver
Help them solve a problem they’re struggling with. (Just make sure the problem relates to your business.) Give your leads helpful tips to establish your credibility and to prove you’re an expert.
3) Case Study
Talk about a past customer’s problems (and how you helped them solve it), so it’s helpful to your leads. Make sure to provide insights with this case study, but don’t forget to include a testimonial.
Have any questions about selling with email? Leave them in the comments, and I’ll answer each one.
Jack Reamer is an email marketing expert who specializes in helping B2B companies turn leads into customers with helpful & engaging emails. Jack shares actionable email marketing insights on his blog emailsthatsell.com. Want to bring in more sales with your emails? Click here to learn the four biggest mistakes business owners make with email marketing (and how to avoid them.)