5 Basic Tips for Greater eCommerce Conversion
Find a Consultant Become a Consultant

5 Basic Tips for Greater eCommerce Conversion

5 Basic Tips for Greater eCommerce Conversion

By John Jantsch

This post is sponsored by Community Merchants USA.



Buying online is huge business. For many it’s become such a convenient way to shop that even staple, every day items such as contact solution and toothpaste are acquired by turning to a trusted eCommerce vendor.

overview-hero-foregroundWith sites like Amazon blazing innovations like same day shipping it’s only a matter of time before we buy most everything this way.

Whether you sell products or services of any kind offering them online is essential, but there are some practices that customers have come to expect from the online shopping experience.

Even if you have no designs on becoming the next big online super store you would be wise to adopt the following tips.

Social proof

People know that Target is legit, but they may not know much about your business. Make sure that you offer lots of proof that you do what you promise.

Add plenty of testimonials, industry awards and memberships, product reviews and social network follower counts to offer proof that others trust you. If you’ve received coverage in 3rd party publication make a big deal out of the “as seen in” notices.

Internal search

Few things are more frustrating to someone with the intent of buying something than not being able to find it.

Put a search box at the top of every page using Google Custom Search Engine or via your shopping cart tool and make sure you constantly analyze the search queries to see what people can’t find and perhaps what else they would like to find.

Payment options

Give people lot of payment options.

Obviously you need to accept credit cards of all makes, but don’t forget to offer eCheck payments, PayPal, Google Wallet and Amazon Payments.


When someone is shopping online there are many things that can spook them. Make sure you answer some of the obvious questions every shopper has.

Things like how secure the transaction is (of course that means you need to make sure that it actually is secure.), when they should expect to receive their purchase and how, what your return policy is, what your guarantee is and your privacy and promotional policy going forward.

Abandonment issues

Forrester study found that 89% of consumers had abandoned a shopping cart at least once.

There are many reasons for this and you need to understand a fix as many as possible.

Think about your own shopping – why do you stop short of purchasing at the shopping cart?

Some of the more common reasons are:

  • The site is too slow
  • Forms to clunky
  • Ask for too much data
  • Lingering questions

There are two practices that can help fix shopping cart abandonment.

Add live chat so that people making a purchase can get extra information and assurances about their transaction.

Add shopping cart abandonment campaigns. Using your shopping cart’s abandonment tool or 3rd party add on such as Rejoiner you can immediately reach out to shoppers who abandoned their purchase and potentially save the sale.

Obviously you need to analyze, test and tweak every element ongoing, but also make sure you add some live user testing so you can see how people actually interact with your eCommerce site.

This post is sponsored by Community Merchants USACommunity Merchants USA is a complete online resource for navigating the world of payment card acceptance. Our site will provide educational resources and tools that will help you get the best value for your business.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND

Small Business Marketing Trends for 2022
Yep, it’s that time of year once again. Time for lots of folks like me to wax on about what we see out there on the horizon so that folks like you can perhaps be a little more prepared to respond to the coming shifts in marketing.  In a lot of ways, I think the […]
6 Simple Ways to Get Your Customers Talking
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.