David vs Goliath isn't always that dramatic

David vs Goliath isn't always that dramatic

David vs Goliath isn't always that dramatic

By John Jantsch

Broadway CafeA few days ago I wrote about how the smallmarts of the world compete with much larger companies. Then a story appeared in the Kansas City Star that really hit home and I couldn’t pass up revisiting this idea.

There is a small coffeehouse in Kansas City’s Westport District called the Broadway Cafe. Broadway is in all ways local. Lots of character and characters, a very sweet, personable owner, homegrown from the tile to the ceiling. About 10 years ago a storm surrounded the store when Starbucks announced the location of their first store in the Kansas City area would be right next door, like, sharing an internal wall next door.

The locals petitioned and marched and met with City Council members over the injustice of this.

As it turns out, a funny thing happened. Broadway Cafe did not go out of business, in fact, some would say business grew. Now, how could that be? The fact of the matter is Broadway Cafe didn’t compete with Starbucks and never tried. It was amusing to drive by and see both stores busy with customers. A sociologist would have a heyday with the distinct make-up of each store’s demographics.

“I was nervous, I didn’t know how people would react,” said Sara Honan, co-owner of Broadway Cafe with Jon Cates. “But once (Starbucks) opened and people just didn’t flock next door I thought it was kind of funny that a Starbucks would be so close. We just did our own thing, making good coffee.”

Notice in the sentence above I said was – the article I referenced in the Kansas City paper was pointing out that the Starbucks location was closing this week, the first to do so in the area. Now, did Broadway Cafe bring Starbucks to its knees, no, not really, they just went about being authentic and didn’t panic when a large competitor came along – that’s the lesson.

Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It)
Your website is the heart of your online marketing efforts. So it stands to reason that it should be built with marketing, rather than aesthetics, in mind. Yes, there is something to be said for having an appealing website, and you should certainly aim to design one that has both form and function. But the […]
Google Ads Changes Affecting Small Businesses
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!