Content, content, content – that’s the message that marketers have been sending over the last few years and with good reason – customers expect to find it and search engines look to serve the best of it up.
Social media participation has certainly made its way onto the SEO road map as an integral element of the optimization puzzle as well.
The area in my view that doesn’t get enough talk however is reviews – particularly when it comes to local businesses.
Reviews are one of the more important ranking factors for local businesses because they are a) content (customer generated no less, even better!), b) often social and c) a trust and authority signal for both search engines and readers alike.
I teamed up with the folks at Grade.us to bring you The Marketer’s Guide to Customer Reviews – a free eBook that teaches you how to turn How to turn Google+, Yelp and other review sites into a new marketing channel.
Grade.us is also a great tool for automating the review generation process and making it as easy as possible to add this source of content and SEO to the mix. You can see a Duct Tape Marketing review page in action here.