How to Get Better Customer Reviews
Find a Consultant Become a Consultant

Customer Reviews the Hidden Local SEO Gem

Customer Reviews the Hidden Local SEO Gem

By John Jantsch

Free ebook – Marketer’s Guide to Customer Reviews

Content, content, content – that’s the message that marketers have been sending over the last few years and with good reason – customers expect to find it and search engines look to serve the best of it up.

Social media participation has certainly made its way onto the SEO road map as an integral element of the optimization puzzle as well.

The area in my view that doesn’t get enough talk however is reviews – particularly when it comes to local businesses.

Reviews are one of the more important ranking factors for local businesses because they are a) content (customer generated no less, even better!), b) often social and c) a trust and authority signal for both search engines and readers alike.

Customer reviewsLike most things SEO related, people have tried to game the review system, but also like most things related to SEO, there’s a perfectly natural way to build links, reviews and authority.

I teamed up with the folks at Grade.us to bring you The Marketer’s Guide to Customer Reviews – a free eBook that teaches you how to turn How to turn Google+, Yelp and other review sites into a new marketing channel.

Download the free ebook here

Grade.us is also a great tool for automating the review generation process and making it as easy as possible to add this source of content and SEO to the mix. You can see a Duct Tape Marketing review page in action here.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


How to Build an Effective Referral Program
You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you […]
6 Simple Ways to Get Your Customers Talking
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Get the 7 Step guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • Why strategy must come before tactics
  • Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system

Or simply text the word DUCTTAPE to 66866