How to Get Better Customer Reviews

Customer Reviews the Hidden Local SEO Gem

Customer Reviews the Hidden Local SEO Gem

By John Jantsch

Free ebook – Marketer’s Guide to Customer Reviews

Content, content, content – that’s the message that marketers have been sending over the last few years and with good reason – customers expect to find it and search engines look to serve the best of it up.

Social media participation has certainly made its way onto the SEO road map as an integral element of the optimization puzzle as well.

The area in my view that doesn’t get enough talk however is reviews – particularly when it comes to local businesses.

Reviews are one of the more important ranking factors for local businesses because they are a) content (customer generated no less, even better!), b) often social and c) a trust and authority signal for both search engines and readers alike.

Customer reviewsLike most things SEO related, people have tried to game the review system, but also like most things related to SEO, there’s a perfectly natural way to build links, reviews and authority.

I teamed up with the folks at Grade.us to bring you The Marketer’s Guide to Customer Reviews – a free eBook that teaches you how to turn How to turn Google+, Yelp and other review sites into a new marketing channel.

Download the free ebook here

Grade.us is also a great tool for automating the review generation process and making it as easy as possible to add this source of content and SEO to the mix. You can see a Duct Tape Marketing review page in action here.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


How to Build an Effective Referral Program
You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you […]
Coach vs. consultant
Are you a coach or a consultant – does your business hire coaches or consultants? The answers to the question above seems to spark a bit of passion in entrepreneurial circles depending upon the definition one uses of each. To me, a coach is charged with holding a client accountable to stated actions, goals and […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system