How to Give Your Content CPR

How to Give Your Content CPR

How to Give Your Content CPR

By John Jantsch

Markeing Podcast with Laura Belgray
Podcast Transcript

Laura Belgray headshotThere are at least 2,193 ways to make your content better and the best copywriters know them all.

However, there are just three things that every marketer must master to dramatically improve their copy.

Your web pages, brochures, and emails must have Clarity, Personality, and Resonance (CPR). Review every word you write for CPR and you are on the road to success.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure. Laura and I discuss content and what it takes to create copy that is fresh, vibrant and drives sales.

Having been a professional writer for nearly two decades and earning a number of honors and awards, Laura knows all about producing killer content. Laura has written for SPY Magazine and New York Magazine, as well as a variety of television stations including Bravo, NBC, HBO, Nickelodeon, VH1, the CW and USA – to name a few.

Questions I ask Laura Belgray:

  • If you’re writing creative and exciting copy that is supposed to drive a decision, but your client tells you that what they do is really boring, how do you make it spicy?
  • What place does humor have when creating copy?
  • When you sit down to write a sales letter, hoping to touch a range of emotions, is there a set of standards that you use to create the content?

What you’ll learn if you give a listen:

  • Why conversational copy is more likely to convert.
  • What role the acronym CPR—Clarity, Personality and Resonance—plays in creating killer content.
  • How to find your voice and why it’s necessary in sales related content.

Key takeaways from the episode and more about Laura Belgray:

  • Learn more about Laura Belgray and Talking Shrimp here
  • Learn more about The Copy Cure here
  • Follow on Twitter
  • Connect on LinkedIn

Like this show? Click on over and give us a review on iTunes, please!

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by John Jantsch

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