How to Give Your Content CPR

How to Give Your Content CPR

How to Give Your Content CPR

By John Jantsch

podcast2

Markeing Podcast with Laura Belgray

There are at least 2193 ways to make your content better and the best copywriters know them all.

However, there are just three things that every marketer must master to dramatically improve their copy.

Your web pages, brochures, and emails must have Clarity, Personality, and Resonance (CPR). Review every word you write for CPR and you are on the road to success.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure. Laura and I discuss content and what it takes to create copy that is fresh, vibrant and drives sales.

Having been a professional writer for nearly two decades and earning a number of honors and awards, Laura knows all about producing killer content. Laura has written for SPY Magazine and New York Magazine, as well as a variety of television stations including Bravo, NBC, HBO, Nickelodeon, VH1, the CW and USA – to name a few.

Questions I ask Laura Belgray:

  • If you’re writing creative and exciting copy that is supposed to drive a decision but your client tells you that what they do is really boring, how do you make it spicy?
  • What place does humor have when creating copy?
  • When you sit down to write a sales letter, hoping to touch a range of emotions, is there a set of standards that you use to create the content?

What you’ll learn if you give a listen:

  • Why creating conversational copy is more likely to convert
  • What role the acronym CPR – Clarity, Personality and Resonance – plays in creating killer content
  • How to find your voice and why it’s necessary in sales related content

Learn more about Laura Belgray and her company, Talking Shrimp here. Partnered with Maria Forleo, Laura is also co-creator of The Copy Cure, an all-in-one program to help you find your voice and sell your anything. To discover more about this amazingly informative 5-hour downloadable program, click here.

This week’s episode of the Duct Tape Marketing podcast is brought to you by magicJack for BUSINESS. If you own a small business, you know that the phone is your life line. magicJack for BUSINESS will give you phone reliability for a lot less money. Sign up at magicjackforbusiness.com/ducttape and receive two months of free service and the first few to sign up will receive a free phone too!


Podcast
How to Roll Out the Red Carpet for Your Customers
Marketing Podcast with Donna Cutting Podcast Transcript My guest on today’s episode of the Duct Tape Marketing Podcast is Donna Cutting, CSP, Founder & CEO of Red Carpet Learning Systems. She is also the author of 501 Ways to Roll Out the Red Carpet for Your Customers. Think about how much time you spend trying to get […]
Podcast
How to Make Storytelling Work for Your Brand
Marketing Podcast with Kyle Gray Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of The Story Engine. He and I discuss insights from his book, The Story Engine: A Busy Entrepreneur’s Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing. Gray has […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x