Could Your Business Be More Comfortable

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I read a great piece in USA Today this weekend by Gene Sloan that outlined the 10 amenities that every airport should have.

The list in a minute – but first I have to say that I found myself thinking as I read this article, everyone just wants a little comfort in life. Then I thought, I will always be drawn to people and products and companies that just seem to make me feel better. I think really that the whole of the world is looking to do business with companies that aim to transform their lives – even if that transformation is found in the tiniest little thing.

What could you do that would transform your client’s lives. Heck, what could you do that would make them feel a little better. This may sound a little corny, but something tells me that a plumber that showed up at your door with some fresh baked cookies would do a lot of business in your neighborhood.

On to the perfect airport list:

  1. Live music
  2. Rocking chairs
  3. Wine bars
  4. Art galleries
  5. Napping pods
  6. Free wireless Internet
  7. Laptop chargers
  8. Day spas
  9. Booties
  10. Convenience store

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