I’m Tim Yates, founder of StoryWorks and a Certified StoryBrand Guide — I help service-based small businesses get clear on their message, then make sure that message gets found on Google and in AI search.
Clarity comes first. I’ve sat across from too many owners doing everything right — good work, happy customers, real money in marketing — who still couldn’t figure out why the phone wasn’t ringing. It’s almost never one big thing. It’s a message that talks about the business instead of the customer, and a website built to look good instead of to convert.
But I learned something that changed how I work: clarity alone isn’t enough. A clear message nobody sees is still a secret. That sent me down the path of SEO — and now AI search, where more and more buyers start looking. So we don’t stop at the message. We build the website that carries it, then do the Local SEO and AI Search Readiness work that gets it in front of people who are ready to buy.
“It works. Advantage Roofing had spent years writing checks to marketers with nothing to show for it. We found the real problem — people were finding the site and bouncing because the message wasn’t connecting — clarified it, rebuilt the site, and put a plan behind it. They went from a $2.2M plateau to $3.3M and a 19.2X return on marketing spend. “He flipped my marketing on its head — and it works,” says CEO Tim Mallory.
Every engagement starts with a diagnosis, not a quote. Before you spend another dollar, we find out what’s actually broken across your message, website, SEO, and AI search readiness — then build a plan that fits your business and your budget. Certified StoryBrand Guide, Duct Tape Marketing Certified Fractional CMO, based in Waukee, Iowa, serving small businesses across Des Moines and nationwide.