I’m the managing partner at Extension Marketing, where our team acts as a virtual marketing department for small and mid-sized businesses. We’re based in Ottawa and work with companies across Canada, including several multi-location and franchise brands. Our approach starts with strategy before we touch any tactics, then moves into digital campaigns, SEO, website builds, video, and sales process work. I also lead fractional CMO engagements for businesses that need senior marketing guidance without hiring a full-time executive. Most of our new clients come through referrals from people we’ve already helped grow.