I am the CEO of Point To Point, a marketing agency in Cleveland built around one focus: helping building materials brands align their marketing with the way specification-driven sales actually work.
I joined the Point To Point team in 2014 and became a co-owner in 2019 when I bought the agency alongside two of our leadership team. Before that, I built my foundation in digital marketing and account leadership at Rosetta, Optiem, and CareerBoard. That background in both agency leadership and client strategy shapes how I approach every engagement.
What we do at Point To Point goes beyond traditional marketing. My team and I developed our own Outgrow Sales System and AEC Strategy specifically to help building materials brands move buyers through every stage of the journey, from early consideration all the way through installation. It is a system built for the complexity of specification-driven sales, where the path from awareness to purchase involves architects, engineers, contractors, and owners all at once.
My focus is marketing, sales alignment, and specification strategy for B2B manufacturers. If your brand is struggling to connect marketing activity to how your buyers actually make decisions, that is exactly the gap I help close.
As a certified fractional CMO, I bring senior-level marketing leadership and deep industry expertise to building materials brands that are ready to grow with a strategy built for their world.
If you are ready to build a marketing approach that actually matches how your buyers buy, I would love to connect.