Lisa Baergen is the founder of The Evolved Marketer, a fractional CMO, growth and AI readiness consultant for B2B SaaS, cybersecurity, fintech, digital identity, and other high-trust technology companies.
She helps founders, CEOs, and boards build the growth systems required for enterprise expansion, fundraising, and acquisition-stage transitions: positioning, revenue-aligned GTM strategy, marketing operations, executive reporting, and governed AI adoption.
Lisa also leads AI Readiness Audits for organizations that need a practical, responsible plan to prioritize AI opportunities, establish governance, and introduce automation without adding operational or reputational risk. She is BC Chapter President of the Cybersecurity & AI Governance Initiative.
Her work includes helping scale NuData Security from $0.5M to $45M ARR ahead of its acquisition by Mastercard and supporting BehavioSec through its acquisition by LexisNexis Risk Solutions. She also led marketing across cybersecurity and identity solutions at Mastercard.
The Evolved Marketer is a fit for technology companies with a strong product that need senior growth leadership and a responsible AI strategy to turn fragmented marketing into a disciplined, scalable revenue engine.