I bring over 20 years of sales and marketing experience to Smart Girl Digital, with the last decade focused on senior living. I founded the agency to help operators, owners, and in-house teams build digital campaigns that find, attract, convert, and retain residents. I partner with leadership teams to turn complicated digital marketing into practical strategies that produce more qualified inquiries, stronger tour volume, and more move-ins. My work pairs data with human-centered storytelling, and I build marketing systems teams can run and understand themselves.