Justin Smith

I am the founder of Ronin Communications, and I bring a perspective to marketing that most fractional CMOs simply do not have: twenty years inside the federal government, where vague strategy does not survive a skeptical audience, followed by hands-on work in mergers and acquisitions that showed me exactly what a buyer looks for in a business.

That combination shapes everything I do.

My government career taught me how to build communications strategies that hold up under scrutiny, earn trust with demanding audiences, and deliver results that can be measured and defended. I hold a master’s degree in strategic communications from American University, where my planning work earned awards, and I carried that same discipline into every role that followed.

After government, I ran an advisory and acquisitions practice in mergers and acquisitions. That work gave me a buyer’s-eye view of what makes a business valuable, and what marketing has to do to support that value. It is a perspective that most marketing advisors never develop, and it is one I bring directly to my clients.

I founded Ronin Communications in 2025 to work as a certified fractional CMO for founder-led B2B service businesses doing one million to ten million dollars in revenue. If you are building a business you want to scale, sustain, or eventually sell, the marketing decisions you make today matter more than most founders realize.

If you are ready to build a marketing strategy that holds up under pressure and positions your business for what comes next, I would love to connect.


Ronin Communications
4688 Abbott Court
Woodbridge, Virginia 22193
United States
571-998-1985