I help founders build the marketing engines that scale their businesses beyond them.
Only 4 to 6 percent of U.S. businesses ever cross $1M in revenue. Fewer than 1 in 2,000 make it past $10M. I wrote The 4% Code for the founders who want to get there by building an engine of people, systems, and AI, so the business stops depending entirely on the person who started it.
I’m the co-founder and president of Xzito, a growth marketing and strategy firm I started in 2004 with two lifelong friends. Over the past 20 years we’ve partnered with more than 1,500 founders and leadership teams. I also teach in the Goldman Sachs 10,000 Small Businesses Program and speak on entrepreneurship, leadership, and scaling.