I am the co-founder and president of Xzito, a growth marketing and strategy firm I started in 2004 alongside two lifelong friends, and over the past 20 years we have built something I am genuinely proud of.
More than 1,500 founders and leadership teams across a wide range of industries have partnered with us to build marketing engines that drive measurable, sustainable growth. That depth of experience is not just a number. It means we have seen what works, what does not, and what separates businesses that scale from those that stall.
I wrote The 4% Code for founders who are ready to move past $1 million in revenue without the business depending entirely on them. It is a practical guide built from real experience, not theory, and it reflects the same approach I bring to every client engagement.
As a certified fractional CMO, I bring executive-level marketing and strategy leadership to growth-stage businesses that need a clear plan and a partner who will stay invested in seeing it through. I also teach in the Goldman Sachs 10,000 Small Businesses Program and speak regularly on entrepreneurship, leadership, and scaling, because I believe that when business owners grow, everyone around them grows too.
If you are a founder ready to build a marketing engine that works without you holding it together, I would love to connect.