I spent 12 years at a family-owned manufacturer wearing a lot of hats, marketing among them. That is where I learned how a company actually makes money and where marketing moves the needle.
My wife Lynette and I started The Grimm Company in 2014 doing video work. Good content does not do much without a strategy behind it, so I became a Duct Tape Marketing Certified Consultant and added fractional CMO services.
Today I lead marketing strategy for B2B companies that have a team and a budget but nobody senior setting direction. Usually they grew on referral and referral stopped scaling, or marketing is busy and the pipeline is flat. Every engagement starts with a written strategy the client owns, and we build from there. Based in Muscatine, Iowa, working with companies across the Midwest and remotely.