Consistency Builds Trust
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Consistency Builds Trust

Consistency Builds Trust

By John Jantsch

You know your prospects need what you sell. You know they want what you sell. Heck, they even sent away for your free report.

But the fact is you are missing one major piece of the puzzle.

Want to know what it is?

No matter what else you know, often, the missing piece is knowing when they will actually make a purchase.

People search for information and solutions in many different ways and on many different time tables.

Some will buy immediately; some may take a year or more.

The key to solving this dilemma is consistent and repeated contact.

If you build a marketing system that guarantees your prospects (particularly your A prospects) are contacted at least 8-10 times a year you can significantly increase the odds that your name will be at the top of the list when they do actually decide to purchase.

Another benefit of constant contact is that by sending your prospects useful information that doesn’t always ask for a sale you can establish a bond of trust, and trust wins business.

Create a database of prospects, set-up a schedule of different types of contact and then stick to it. And don’t forget to include your current clients in that list. Reselling them can lead to more and more business and referrals.

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