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Getting Clarity One Minute at a Time

Getting Clarity One Minute at a Time

By John Jantsch

Marketing podcast with Dan Martell

Have you ever wanted to seek out and find very specific advice for a really big thing you’re wrestling with? Or maybe for just that little thing that needs a specific experience or skill?

Dan Martell

Dan Martell – founder and CEO of Clarity.fm

If you’re in business I’m guessing you have that thought several times a day. What if there were a storehouse of people with all kinds unique expertise just waiting to hear from you? And what if you could dial up one of those experts and “pick their brain” for a minute or two?

Well the good news is there is such a place and it’s called Clarity.fm.

Clarity was founded by Dan Martell, a Canadian entrepreneur and angel investor. Some long time readers might remember another company Dan started called Flowtown, as I profiled it years ago before he successfully sold that venture.

The idea behind clarity is both simple and brilliant. It borrows from the current shared economy trend that creates markets from available capacity – Think AirBnB, Lyft, RelayRides, Uber and Sidecar.

Clarity is a marketplace for available expertise. People with experience register and create a profile, set an hourly rate and make their expertise available to people who need it.

What makes the marketplace run is experts create the product, those in need buy the product and Clarity brokers the process.

While clarity is a potentially lucrative revenue source for consultants and advisors, I think the challenge it really addresses is the “pick your brain” syndrome that can present a problem for any entrepreneur.

Budding entrepreneurs are hungry for advice that successful entrepreneurs often love to share, and Clarity creates the process that makes it work for both. Many experts on Clarity donate proceeds to charity causes and fees range from $1 minute to, well, Mark Cuban prices per minute.

Seems like a Clarity profile would be a natural way to extend and monetize both a blog and a LinkedIn profile.

I got to visit with Martell while he was speaking at a conference and I present his story and advice for this week’s episode of the Duct Tape Marketing Podcast.

By the way, here’s my Clarity profile.

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