You know you need to be found online locally right?
I’ve been preaching it on this blog for years and now even the Yellow Pages Association is suggesting that offline Yellow Pages use is dropping.
Found this stat at Marking Vox and just thought I would use it as a reason for a friendly reminder.
Your local Internet strategy in 3 steps: (Actually this is the bare minimum but it’s a good start)
1. Create an education based content web site
2. Sprinkle local (towns, suburbs, address) content throughout and in your page titles
3. Register with the local search directories (Google Maps, YahooLocal, AOLLocal, Windows Live Local)
By the way, I will be in Denver on September 28th covering the Search Engine Strategies Local Search event. If you plan to attend I hope we can chat.